Bachelor of Science in Marketing

100% Online Programs

4 Years to Complete

Accelerated Courses Available

Accredited Regionally

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Programs Curriculum Careers

Prepare for Today’s Dynamic Marketplace

Influence contemporary marketing with the online Bachelor of Science in Marketing degree from Southwest Minnesota State University. With personalized instruction from expert faculty, you’ll study critical thinking and business culture while preparing to achieve corporate revenue objectives in your career.

SMSU’s online Bachelor’s in Marketing program is delivered through a virtual classroom and offers career-focused emphasis areas in general marketing, digital marketing, and sales.

  • 33,700 new jobs for marketing leaders to be created by 20311
  • $133,380 median annual salary for marketing managers in 20211
  • In-state tuition rate for all SMSU online students

Marketing Emphasis Areas

Focus your education on the skills you need for your chosen career field.

  • 100% ONLINE
  • 62 TOTAL MAJOR CREDITS
  • TRANSFER CREDITS ACCEPTED

Explore marketing through the dynamic and competitive internet channel to create and apply effective marketing tools.

  • 100% ONLINE
  • 62 TOTAL MAJOR CREDITS
  • TRANSFER CREDITS ACCEPTED

Dive deep into general marketing fundamentals and explore principles of digital marketing, social media, and retail.

  • 100% ONLINE
  • 62 TOTAL MAJOR CREDITS
  • TRANSFER CREDITS ACCEPTED

Build a strong understanding of business marketing strategy, entrepreneurship, and the execution of sales.

About Southwest Minnesota State University

Southwest Minnesota State University is committed to preparing you for both personal and professional success through its quality liberal arts education. Recognized for its inclusive and student-centered academics, SMSU is a university of choice with high national rankings, affordable tuition rates, and scholars who become the leaders, thinkers, and entrepreneurs of the future. Become part of our community today!

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Learn Online with SMSU

Completing your education while maintaining your personal commitments can be challenging. With SMSU, however, you can earn your degree online and on your schedule through an interactive, virtual platform. You’ll receive the same rigorous education offered on campus, but at the time of your choice and from anywhere internet is available.

Embark on Your Marketing Career Path with a Student-Centered Curriculum

SMSU’s online Bachelor of Science in Marketing degree offers a comprehensive curriculum to help you flourish personally and professionally. The major requires 21 courses for a total of 62 credit hours.

What Can You Do with a Marketing Degree?

Effective marketing is essential for businesses in nearly every industry, which is why marketing leaders are in such high demand. According to the Bureau of Labor Statistics, the field of marketing management is expected to grow 10 percent by 2031, creating more than 33,000 new jobs.1

Top 5 Jobs for Marketing Graduates1,2

  1. Marketing manager, $133,380 median annual salary
  2. Sales manager, $127,490 median annual salary
  3. Public relations manager, $119,860 median annual salary
  4. Market research analyst, $63,920 median annual salary
  5. Public relations specialist, $62,800 median annual salary

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Sources

  1. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” Retrieved August 28, 2023, from https://www.bls.gov.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers, Similar Occupations.” Retrieved August 28, 2023, from https://www.bls.gov.